Monday 17 September 2012

Research and Planning:Teaser Trailer Analysis

I have decided to analyse 'Insidious' as this is based on the same idea that I want to produce, I will focus on the elements and discuss why they have used it.

Genre
Insidious is a horror film, with the frightening images on the trailer, the violence and the twisted story line keeps you on the edge of your seat, which is something that every horror film needs to be successful these days.

Audience
As it's certificate is a 15, I would think that the target audience for this film would be between 15-25 as most people around this age enjoy the thrill and fear that the horror films give. This film definately targets both genders as the film is based on a family horror rather than just a group of friends in the woods, most people would also go and watch this film at the cinemas with their friends as mainly horror films create a big talking point.

Representation
- The young boy seems to be innocent and hurt when he is lay in the doctors bed, this leads you to feel sympathetic for the boy because of his age
- The family seem to middle/upper class as you can see from the mise-en-scen they live in quite a big house and it is well decorated inside the house.

Narrative
Like most horror films, I think that the Insidious trailer is using Todorov's theory, as the equilibrium is where the son is in some sort of coma, then there is a montage showing the peaks and troughs that are occuring throughout the film but the only thing that the teaser trailer doesn't show us is anything on the new equilibrium but then again it is only a teaser trailer so they are wanting you to watch the whole film to find out what happens.

Media Language: Cinematography
- Clip starts off with a close up with a young boy, and around him the shot is very dark and again this is making you feel sympathetic for the boy because of his young age.
- Then goes to a long shot of the young boy sat up in his bed looking scared, but the shot looks like it's from someones view, like a point of view shot watching the boy.
- Fades into another close up of the boy lay in a hospital bed, giving us some insight into what has happened to the boy and again making us feel for the boy.
- A medium close up is next, on a woman who is positioned on the left hand side of the screen who could be the boys mother; again using the family aspect of the film and creating a sense of realism.
- It then goes to a long shot of the house that the live in, and it is slowly zooming in showing that this house is going to play an important role in the film.
- A man is then seen through a mid shot, as he looks worried and confused showing that he doesn't really know what is happening to them in the house.
- The birds eye view of the woman from the ceiling of the house, this makes her look small and vulnerable and it shows the audience that maybe something bad it going to happen to the woman at some point in the film.
- It very quickly cuts to an extreme close up of some eyes that look dark and sinister,which give it a dramatic effect .
- A Close up of the little boys foot and a hand mark and there is blood on the bed sheets which grabs our attention immediately, then a Long Shot of two young girls who are center frame however come across shy by the body language used, and the dark colours surrounding them.
- A small montage quickly happens where it goes to a close up of an older woman screaming which is alerting the audience that she may be in pain or in trouble.
- The camera tracks through the dark hall way which is slowly building suspense. 

Media Language:Sound
- Straight away there is non-diegetic loud sharp noises which makes the audience stay alert and are being forewarned that something bad is going to happen.
- There is then a scene where there is dialogue being used by the woman but there is still a score in the background giving that reader that unsure feeling and something bad may happen at any given time.
- When the camera is tracking, the teaser trailer almost goes silent as you then hear a child whisper something and then the older woman explains 'it's not your house that's haunted, it's your son' in a calm voice as if she can be trusted as isn't effected badly by what is going on around them.

Media Language:Editing
- Clip starts of by fading to a black screen right away showing the film distributor 'film district'.
- Extremeley quick straight cuts are used to show the audience what is happening briefly and it then fades black and the young boy is then lay on the hospital bed.
- Playing on the stereotypical horror fonts used, they use many title frames with black backgrounds with white font over the top of it which immediately grabs the audiences attention.

Media Language:Mise-En-Scen 
 - As with all horror films, low key lighting is used throughout the whole of the teaser trailer, and it gives the dark, haunted feeling and it gives the feeling of a horror film straight away.
- The mise-en-scen surrounding the house, the time of the day seems to be night time and even inside of the house is quite dark and isn't very welcoming.
- The perfomance of all of the characters seem to be the same, they all seem worried and frightened, they are also not wearing any bright coloured clothes or makeup, it all seems to fit in with the style of the house and seems to be dark and dull.


Friday 7 September 2012

Sources for Ridley Scott


Book - Ridley Scott Interview

http://books.google.co.uk/books?hl=en&lr=&id=JwDeB37eyI0C&oi=fnd&pg=PR7&dq=ridley+scott+interviews&ots=bzRxpYsAM4&sig=hWcOImzoKNb9vUyvZ8w6BOwYxnU#v=onepage&q=ridley%20scott%20interviews&f=false

Friday 2 March 2012

Hays Code

That those things which are included in the following list shall not appear in pictures produced by the members of this Association, irrespective of the manner in which they are treated:
  1. Pointed profanity-by either title or lip-this includes the words "God," "Lord," "Jesus," "Christ" (unless they be used reverently in connection with proper religious ceremonies), "hell," " damn," "Gawd," and every other profane and vulgar expression however it may be spelled;
  2. Any licentious or suggestive nudity-in fact or in silhouette; and any lecherous or licentious notice thereof by other characters in the picture;
  3. The illegal traffic in drugs;
  4. Any inference of sex perversion;
  5. White slavery;
  6. Miscegenation (sex relationships between the white and black races);
  7. Sex hygiene and venereal diseases;
  8. Scenes of actual childbirth-in fact or in silhouette;
  9. Children's sex organs;
  10. Ridicule of the clergy;
  11. Willful offense to any nation, race or creed;

And be it further resolved, That special care be exercised in the manner in which the following subjects are treated, to the end that vulgarity and suggestiveness may be eliminated and that good taste may be emphasized:
  1. The use of the flag;
  2. International relations (avoiding picturizing in an unfavorable light another country's religion, history, institutions, prominent people, and citizenry);
  3. Arson;
  4. The use of firearms;
  5. Theft, robbery, safe-cracking, and dynamiting of trains, mines, buildings, etc. (having in mind the effect which a too-detailed description of these may have upon the moron);
  6. Brutality and possible gruesomeness;
  7. Technique of committing murder by whatever method;
  8. Methods of smuggling;
  9. Third-degree methods;
  10. Actual hangings or electrocutions as legal punishment for crime;
  11. Sympathy for criminals;
  12. Attitude toward public characters and institutions;
  13. Sedition;
  14. Apparent cruelty to children and animals;
  15. Branding of people or animals;
  16. The sale of women, or of a woman selling her virtue;
  17. Rape or attempted rape;
  18. First-night scenes;
  19. Man and woman in bed together;
  20. Deliberate seduction of girls;
  21. The institution of marriage;
  22. Surgical operations;
  23. The use of drugs;
  24. Titles or scenes having to do with law enforcement or law-enforcing officers;
  25. Excessive or lustful kissing, particularly when one character or the other is a "heavy.
The Motion Picture Production Code was the set of industry moral censorship guidelines that governed the production of most United States motion pictures released by major studios from 1930 to 1968. It is also popularly known as the Hays Code, after Hollywood's chief censor of the time, Will H. Hays.

Tuesday 21 February 2012

iMAX

 
The IMAX format imposes particular possibilities and limitations. Since the viewer sits lower in relation to the IMAX screen than in a conventional theatre, the frame’s centre lies about a third of the way up from the bottom of the screen. Close-ups therefore need plenty of headroom. While long shots can be framed wider than usual, the movement from extreme long shot to medium close-up can be very condensed and the screen’s enormity cannot tolerate grainy or irresolute images. It is interesting to note that one of the difficulties (or challenges) the IMAX format poses have provoked reactions very similar to those expressed by directors working in early CinemaScope … Longer pacing and the large frame are ideal for the wide-world films IMAX produces but they send acting, dialogue and emotional scenes into the wrong orbit. Quick cuts are a rarity in IMAX, because they would subject the audience to severe jolts and probably violent nausea.

Imax, which is coming off a bumpy few years marked by struggling ticket sales and multiple earnings restatements — the company acknowledged last summer it overstated revenue between 2002 and 2005 — now finds itself filling theaters well in advance.
In Chicago, for example, The Dark Knight is sold out for the next week, the company said.
Mr. Gelfond said Tuesday that Imax is now in talks with several other directors who want to duplicate Mr. Nolan’s model, where scenes are shot for the oversize Imax screens, and then shrunk for regular theatres.

Tuesday 29 November 2011

Bullet Boy Marketing Campaign

The film stars UK rapper Ashley Walters as Ricky

Bullet Boy is a specialised film - its naturalistic representation of characters, time and place, and the use of authentic locations and language have drawn comparisons with milestone British films

Verve Pictures however, saw the potential of the film in the wider market beyond the arthouse, especially with a young black audience drawn by the presence of Ashley Walters of So Solid Crew.

Tuesday 22 November 2011

The Dark Knight

Budget: $185 million.
Box Office: $1,001,921825.
Marketing Campaign - Posters, Trailers, Games, Websites, Fan Made Websites, Downloads and Special Events.
Warner Brothers were the production company.

The Main Stars in this film are:

Christian Bale
Michael Caine
Heath Ledger
Gary Oldman
Aaron Eckhart
Maggie Gyllenhaal
Morgan Freeman

Marketing:
-Toyota Formula One racing car featuring the Batman insignia, at the 2008 British Grand Prix.
-On May 15, 2008, Six Flags Great America and Six Flags Great Adventure theme parks opened The Dark Knight roller coaster.

Friday 11 November 2011

Bullet Boy: A British Independant Film

Bullet boy was produced by Ruth Caleb and Marc Boothe, the film was directed by Saul Dibb.
The studio behind the making of Bullet Boy was BBC Films, UK Film council and also a company called Shine.
The distributor if the film Bullet Boy, is Verve pictures and the film was funded by the National Lottery.