Bullet Boy Marketing Campaign

The film stars UK rapper Ashley Walters as Ricky

Bullet Boy is a specialised film - its naturalistic representation of characters, time and place, and the use of authentic locations and language have drawn comparisons with milestone British films

Verve Pictures however, saw the potential of the film in the wider market beyond the arthouse, especially with a young black audience drawn by the presence of Ashley Walters of So Solid Crew.

The Dark Knight

Budget: $185 million.
Box Office: $1,001,921825.
Marketing Campaign - Posters, Trailers, Games, Websites, Fan Made Websites, Downloads and Special Events.
Warner Brothers were the production company.

The Main Stars in this film are:

Christian Bale
Michael Caine
Heath Ledger
Gary Oldman
Aaron Eckhart
Maggie Gyllenhaal
Morgan Freeman

Marketing:
-Toyota Formula One racing car featuring the Batman insignia, at the 2008 British Grand Prix.
-On May 15, 2008, Six Flags Great America and Six Flags Great Adventure theme parks opened The Dark Knight roller coaster.

Bullet Boy: A British Independant Film

Bullet boy was produced by Ruth Caleb and Marc Boothe, the film was directed by Saul Dibb.

The studio behind the making of Bullet Boy was BBC Films, UK Film council and also a company called Shine.

The distributor if the film Bullet Boy, is Verve pictures and the film was funded by the National Lottery.

 

Old Hollywood Producer Unit System

Central producer still maintained high degree of control over all of the film production at a given studio, but it was difficult to keep tabs on the growing number of films. It is also difficult for central producer to be an “expert” in every genre
- Various studios’ central producers began assigning assistants to take over a degree of control over smaller groups of film.
- Specialization increased
-Different directors under central producer specialized in various genres of films
- Producer-Unit system adopted by all Big 5 studios, which allows them to make more film more efficiently than during the silent era.
- Part of general increase in Specialization & departmentalization at the studios

The impact this had on the old Hollywood system (Audience) 
- They are only able to make one genre, not giving them much choice to choose from.
- This made the films very predictable, everyone knew what they were getting and this made it easy to decide on a film preference.


Industry
- They had a much bigger work load, and this meant everyone always had a lot of work. Everyone became a specialist in the films that they made, and they could reuse things, which made things much easier.