Hays Code

That those things which are included in the following list shall not appear in pictures produced by the members of this Association, irrespective of the manner in which they are treated:

1. Pointed profanity-by either title or lip-this includes the words "God," "Lord," "Jesus," "Christ" (unless they be used reverently in connection with proper religious ceremonies), "hell," " damn," "Gawd," and every other profane and vulgar expression however it may be spelled;
2. Any licentious or suggestive nudity-in fact or in silhouette; and any lecherous or licentious notice thereof by other characters in the picture;
3. The illegal traffic in drugs;
4. Any inference of sex perversion;
5. White slavery;
6. Miscegenation (sex relationships between the white and black races);
7. Sex hygiene and venereal diseases;
8. Scenes of actual childbirth-in fact or in silhouette;
9. Children's sex organs;
10. Ridicule of the clergy;
11. Willful offense to any nation, race or creed;

And be it further resolved, That special care be exercised in the manner in which the following subjects are treated, to the end that vulgarity and suggestiveness may be eliminated and that good taste may be emphasized:

1. The use of the flag;
2. International relations (avoiding picturizing in an unfavorable light another country's religion, history, institutions, prominent people, and citizenry);
3. Arson;
4. The use of firearms;
5. Theft, robbery, safe-cracking, and dynamiting of trains, mines, buildings, etc. (having in mind the effect which a too-detailed description of these may have upon the moron);
6. Brutality and possible gruesomeness;
7. Technique of committing murder by whatever method;
8. Methods of smuggling;
9. Third-degree methods;
10. Actual hangings or electrocutions as legal punishment for crime;
11. Sympathy for criminals;
12. Attitude toward public characters and institutions;
13. Sedition;
14. Apparent cruelty to children and animals;
15. Branding of people or animals;
16. The sale of women, or of a woman selling her virtue;
17. Rape or attempted rape;
18. First-night scenes;
19. Man and woman in bed together;
20. Deliberate seduction of girls;
21. The institution of marriage;
22. Surgical operations;
23. The use of drugs;
24. Titles or scenes having to do with law enforcement or law-enforcing officers;
25. Excessive or lustful kissing, particularly when one character or the other is a "heavy.

The Motion Picture Production Code was the set of industry moral censorship guidelines that governed the production of most United States motion pictures released by major studios from 1930 to 1968. It is also popularly known as the Hays Code, after Hollywood's chief censor of the time, Will H. Hays.

iMAX

 

The IMAX format imposes particular possibilities and limitations. Since the viewer sits lower in relation to the IMAX screen than in a conventional theatre, the frame’s centre lies about a third of the way up from the bottom of the screen. Close-ups therefore need plenty of headroom. While long shots can be framed wider than usual, the movement from extreme long shot to medium close-up can be very condensed and the screen’s enormity cannot tolerate grainy or irresolute images. It is interesting to note that one of the difficulties (or challenges) the IMAX format poses have provoked reactions very similar to those expressed by directors working in early CinemaScope … Longer pacing and the large frame are ideal for the wide-world films IMAX produces but they send acting, dialogue and emotional scenes into the wrong orbit. Quick cuts are a rarity in IMAX, because they would subject the audience to severe jolts and probably violent nausea.

Imax, which is coming off a bumpy few years marked by struggling ticket sales and multiple earnings restatements — the company acknowledged last summer it overstated revenue between 2002 and 2005 — now finds itself filling theaters well in advance.
In Chicago, for example, The Dark Knight is sold out for the next week, the company said.
Mr. Gelfond said Tuesday that Imax is now in talks with several other directors who want to duplicate Mr. Nolan’s model, where scenes are shot for the oversize Imax screens, and then shrunk for regular theatres.

Bullet Boy Marketing Campaign

The film stars UK rapper Ashley Walters as Ricky

Bullet Boy is a specialised film - its naturalistic representation of characters, time and place, and the use of authentic locations and language have drawn comparisons with milestone British films

Verve Pictures however, saw the potential of the film in the wider market beyond the arthouse, especially with a young black audience drawn by the presence of Ashley Walters of So Solid Crew.

The Dark Knight

Budget: $185 million.
Box Office: $1,001,921825.
Marketing Campaign - Posters, Trailers, Games, Websites, Fan Made Websites, Downloads and Special Events.
Warner Brothers were the production company.

The Main Stars in this film are:

Christian Bale
Michael Caine
Heath Ledger
Gary Oldman
Aaron Eckhart
Maggie Gyllenhaal
Morgan Freeman

Marketing:
-Toyota Formula One racing car featuring the Batman insignia, at the 2008 British Grand Prix.
-On May 15, 2008, Six Flags Great America and Six Flags Great Adventure theme parks opened The Dark Knight roller coaster.

Bullet Boy: A British Independant Film

Bullet boy was produced by Ruth Caleb and Marc Boothe, the film was directed by Saul Dibb.

The studio behind the making of Bullet Boy was BBC Films, UK Film council and also a company called Shine.

The distributor if the film Bullet Boy, is Verve pictures and the film was funded by the National Lottery.

 

Old Hollywood Producer Unit System

Central producer still maintained high degree of control over all of the film production at a given studio, but it was difficult to keep tabs on the growing number of films. It is also difficult for central producer to be an “expert” in every genre
- Various studios’ central producers began assigning assistants to take over a degree of control over smaller groups of film.
- Specialization increased
-Different directors under central producer specialized in various genres of films
- Producer-Unit system adopted by all Big 5 studios, which allows them to make more film more efficiently than during the silent era.
- Part of general increase in Specialization & departmentalization at the studios

The impact this had on the old Hollywood system (Audience) 
- They are only able to make one genre, not giving them much choice to choose from.
- This made the films very predictable, everyone knew what they were getting and this made it easy to decide on a film preference.


Industry
- They had a much bigger work load, and this meant everyone always had a lot of work. Everyone became a specialist in the films that they made, and they could reuse things, which made things much easier.

All Time US Top 20

Released	Film Name	Total Box Office
1	2009	Avatar	$760,507,625
2	1997	Titanic	$600,788,188
3	2008	The Dark Knight	$533,345,358
4	1977	Star Wars Ep. IV: A New Hope	$460,998,007
5	2004	Shrek 2	$441,226,247
6	1982	ET: The Extra-Terrestrial	$435,110,554
7	1999	Star Wars Ep. I: The Phantom Menace	$431,088,297
8	2006	Pirates of the Caribbean: Dead Man's Chest	$423,315,812
9	2010	Toy Story 3	$415,004,880
10	1994	The Lion King	$414,548,100
11	2002	Spider-Man	$403,706,375
12	2009	Transformers: Revenge of the Fallen	$402,111,870
13	2005	Star Wars Ep. III: Revenge of the Sith	$380,270,577
14	2011	Harry Potter and the Deathly Hallows: Part II	$379,750,747
15	2003	The Lord of the Rings: The Return of the King	$377,027,325
16	2004	Spider-Man 2	$373,524,485
17	2004	The Passion of the Christ	$370,782,930
18	1993	Jurassic Park	$357,067,947
19	2011	Transformers: Dark of the Moon	$352,358,779
20	2002	The Lord of the Rings: The Two Towers	$341,784,377

These are the top 20 biggest films